To promote the concept that “ice and snow are as valuable as gold and silver” and to leverage China’s winter tourism resources, the Network of International Culturalink Entities, with special support from the International Cooperation Department of the National Radio and Television Administration and the Silk Road Cities Alliance, will be launching the “Nihao! China” 2025 China Ice & Snow Tourism Overseas Promotion Season. The event, scheduled to run from January to February 2025, aims to invigorate the cultural and tourism economy through ice and snow resources, fostering the high-quality development of China’s international cultural and tourism initiatives. In collaboration with the cultural and tourism departments of Shanxi, Jilin, Heilongjiang, and Xinjiang Provinces, as well as the Culture and Tourism of Lhasa and China’s cultural and tourism institutions abroad, the promotion season will feature a diverse range of activities. Key events include the opening ceremony, the global screening of themed videos, the “Dreams of Ice and Snow: A Trip to China” photo exhibition, showcases of local cultural and tourism resources, and the “Nihao! China” overseas special promotion.